How Doja Cat, Nick Jonas, SZA and More Stars Got Red Carpet Ready for 2021 Billboard Music Awards


Watch: 2021 Billboard Music Awards: By the Numbers

Ready or not, here comes showtime!

The 2021 Billboard Music Awards are here and your favorite artists from various genres are looking their best for the star-studded award show. After admiring all of the red carpet looks, you may be curious to know how your favorite celebs looked so good on Sunday, May 23. Fortunately, we got some scoop!

Before performing with SZA, Doja Cat got ready with help from celebrity hairstylist Jared Henderson. “Our theme of the night was ‘Afrocentric Futurism'” he explained to E! News after using Joico products. “I wanted to incorporate braided elements in our hairstyles tonight while also pulling the hair out of her face so that the outfits really shined for the evening.”

As for host Nick Jonas, celebrity groomer Marissa Machado got him ready for the three-hour event with Tom Ford Beauty. “Such an honor calls for a timeless look and I relied on my favorites from Tom Ford to achieve his cool look,” she explained to E! News. “I used the Translucent Finishing Powder to reduce on-camera shine. This powder melts right into the skin leaving a natural finish.”

Billboard Music Awards 2021 Red Carpet Fashion

And when it comes to SZA’s fabulous night out, the singer worked with her longtime glam squad member Deanna Paley for the evening out. According to the makeup artist’s social media, Charlotte Tilbury products deserve credit for perfecting the look.

We’re just getting started! See more behind-the-scenes photos and secret details about your favorite star’s looks below. 

Doja Cat

“I achieved tonight’s looks primarily with the use of my go-to Joico hairsprays and oils to keep the hair in place all night while also producing maximum shine and gloss under all of the lights!” celebrity hairstylist Jared Henderson shared with E! News. 


Before receiving the Icon Award, the music superstar poses for a family photo before traveling to the Microsoft Theater. 

Nick Jonas

Before serving as host for the BBMAs, the Jonas Brothers member headed to rehearsal where groomer Marissa Machado and stylist Avo Yermagyan got him red carpet ready. 


“Thank you @billboard for considering me as a top female finalist,” the rapper shared on Instagram after an impromptu photo shoot in a parking garage. “Being recognized for hard work is such a great feeling!!”

Joe Jonas

Before joining his brothers Nick and Kevin Jonas onstage for a special performance, the singer enjoys a run near Fryman Canyon in Los Angeles. 


Before the show began, the singer shared her mood on Instagram. “I hate being outside more than I can explain,” she wrote. “I really have debilitating anxiety and I’m only posting these cause Y’all woulda found em anyway. Thank you to my team n my mama. Least I’m alive.” 

Kelsea Ballerini

What do you drink before a major award show? A shot of ginger, obviously! 

Henry Goulding

With help from celebrity groomer Melissa Dezarte, the actor is ready to rock the red carpet in his Dior suit. 


(E! and NBC are part of the NBCUniversal family) 

Watch E!’s red carpet coverage of the 2021 Billboard Music Awards this Sunday, May 23 starting at 6:30 p.m. ET/3:30 p.m. PT followed by the BBMA show at 8 p.m. ET/5 p.m. PT on NBC.


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