#UGGPRIDE returns with its fifth annual “Proud Prom,” which is an inclusive, virtual event and campaign that reimagines the age-old tradition thrown with local LGBTQ+ and allied youth from Santa Barbara and the coastal communities of California. The Pacific Pride Foundation helps the brand celebrate self-identity and love through partnerships with friends of the shoe label including musician Lil Nas X, writer and model Hari Nef, UGG Feel You ambassadors Maya Samaha and Jordun Love, and PPF members Mads Hamilton, Sky Limon, Roz Borah, and the Brown family, who all show off the colorful 2021 Pride For All collection in portraits shot by Danielle Levitt.
“We did more than create images and films, we created memories and shared a collective respect and love. Because visibility is key for those who are often underrepresented, this UGG campaign became more significant. We went big, we went bold, and we didn’t apologize,” Levitt said of the safely organized photo shoot, which you can watch come to life in the video above.
As far as shopping goes, the all-gender Pride range retails from $18-$198 and includes the iconic Fluff Yeah, Fluff You, and Disco Stripe slides, plus tees, socks, sherpas, and a skirt, some of which are offered in kids’ sizes. To further support the LGBTQ+ community, UGG has committed to giving $25 for each pair of Disco Stripe slides sold to GLAAD, up to a maximum donation of $125,000. Scroll to check out the “Proud Prom,” then choose your favorite piece from the line.