How Often Should You Buy New Underwear? We Asked Experts


As an environmentally conscious consumer, I pride myself on buying and owning items that are not only good for the planet, but are made to last — whether it’s Tencel dresses, upcycled pants and skirts, or shoes made from recycled plastic bottles.

But if I’m being honest, this eco outlook hasn’t carried over to underwear drawer, which is jam-packed with thongs, granny panties, and cheekies from all eras of life. Some pairs I wear constantly, while others are decades old. Many are either ill-fitting, frayed, or exclusively relegated to the gym.

Looking at my eclectic assortment of underwear, I began to wonder: how often should one purchase new underwear, anyway? And just as importantly, is it considered taboo to wear undies past a certain date? Though a recent viral TikTok recommended replacing your underwear every six to nine months, that seems untenable, IMHO.

To find out, we turned to the pros: Lauren Schwab and Marissa Vosper, cofounders of Negative Underwear; Katie Fritts, founder of Underclub; and Joanna Griffiths, founder and CEO of Knix. Read on for their expert advice.


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